Rowing NZ have launched their unique promotion for the 2010 World Rowing Champs in Karapiro. RowBox is a promotional stand in a container that will embark on a 3 month world tour in 2009.

RowBox features include ADDIS Innovation hidden hydraulic butterfly opening container doors.

The container unfolds to reveal four rowing machines that are connected to a display of Lake Karapiro. The ground-breaking digital technology will allow users to have a virtual row along the lake as it will look during the World Championships. The stunning ‘on water’ experience will be supplemented by material promoting New Zealand, Hamilton and the Championships.

A busy schedule will see the RowBox make its international debut at the Munich World Cup Regatta in June before moving on to one of the glamour events in world rowing – Henley Royal Regatta.

RowBox was premiered in the Hamilton CBD on Tuesday 28th April 2009.